The review comes just five months following a similar review which saw BravoAsia tasked with reworking Harvey Nichols’ image (Media, 11 January) and developing a creative strategy for the brand.
Since its launch in late 2005, the UK department store has struggled to make an impact in Hong Kong and lags behind chief rival Lane Crawford.
The January review was the retailer’s first since it opened doors for business in early 2006. Prior to appointing Hong Kong-based Bravo Asia, Harvey Nichols adapted creative developed by the brand’s roster agency in the UK, DDB.
