The appointment will see the agency handling the brand's above-the-line, digital, in-house and events business. Harry's is reportedly seeking to reposition its brand.
Philip Walters, director of Harry’s Holdings, noted that the agency has a thorough understanding about its offerings as well as insights into how the brand could redefine its offering in the future.
Harry’s started as a bar in the early 1990s along the then developing Boat Quay area in Singapore, and has grown into a premium range of lifestyle bars and restaurants comprising 26 Harry’s outlets and other F&B brands.
Additional brands include Marrakesh Moroccan Bar and Lounge, Mirchi restaurant, The Rupee Room, Le Chocolat Cake, The Club Hotel and Ying Yang Bar.
The win adds to Grey Singapore's portfilio of clients such as Qatar Airways, GlaxoSmithKline, Procter & Gamble and KFC.
