Yellow Pages directories are published annually in most countries, and distributed for free to all residences and businesses within a given coverage area. However, YP’s print edition has been facing a decline in popularity. YP publishers are rapidly strengthening their digital offerings, including their online directories.
Harrison Communications nets Yellow Pages brief
MANILA - McCann Erickson sister shop Harrison Communications has won the creative brief for Yellow Pages after a three-way pitch that involved Ogilvy & Mather, JWT and Euro RSCG.
