HarbourFront Centre hires Iris for brand project

SINGAPORE - HarbourFront Centre has appointed Iris to create a new brand identity for its mega mall.

The independent agency, which opened in Singapore in 2006, received the account after a three-way pitch.

“The creative direction will make use of symbols representing comfort to demonstrate the ease and range of shopping experiences that HarbourFront Centre offers,” said Dan Saxby, managing director, Iris Singapore.