Harbour City targets 'kidults' by celebrating Doraemon's 100-year pre-birthday

In the popular Japanese cartoon, Doraemon, the title character is born in 2112. Hong Kong shopping mall Harbour City is reaching out to Hong Kong 'kidults' by celebrating the birthday 100 years in advance. The celebration includes an army of Doraemon greeters, decorations throughout the mall, and a Doraemon-themed cafe.

by Benjamin Li

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