McCann Erickson continues the “glowing teeth” concept, which has been at the centre of Happydent’s commercials over the past few years.
The commercial plays on the ancient Indian folklore of elephants being the guardian of the forest and its people.
The commercial plays on the ancient Indian folklore of elephants being the guardian of the forest and its people.
Credits:
Project Elephant
Client Perfetti Van Melle, India
Creative agency McCann Erickson, India
Executive creative director Prasoon Joshi
Production house Black Magic Productions
Director Abhijit Chaudhari
Exposure Television
