Hang Seng Bank uses CNY wishes to sell insurance

Burnett Hong Kong , management supervisor Lilian Leong said the decision was made to create a positioning for the brand that went further than the standard kung hei fat choi greeting to cut through the clutter. "We did it in a humorous way because it ties in with the personality of the brand," she said. Hang Seng Bank GM, personal financial services and wealth management, William Leung said the spots expanded on the previous thematic campaign, which aimed to build a bond between the corporation and the local community. Titled 'Door' and 'Lion Dance', both spots reflect traditional Chinese themes, with a voiceover using words like 'abundance' before concluding with a final CNY greeting from the bank.