The bank incorporated in China earlier this month, and is aiming to boost its mainland retail banking presence by targeting a more affluent demographic than in Hong Kong, focusing on consumers with at least US$65,000 to $130,000 in assets.
“Basically they want the same positioning, but they want to make it more relevant to Chinese consumers,” said WE chairman and CEO Viveca Chan.
Hang Seng Bank’s Hong Kong account remains with Leo Burnett.
