According to Arc, Handel helped the Singapore office expand its profile and win regional and global business from brands including eBay, Hewlett Packard, Proctor & Gamble, United Overseas Bank and Visa.
Michelle Kristula Green, president of Leo Burnett and Arc Asia Pacific, said Handel’s appointment highlights the agencies’ commitment to digital and will “raise our bar further and spearhead our ambition to become a leading digital player.”