Hallmark touts 'in every life there is drama' message to build viewership
<P>The Hallmark Channel has unveiled a new on-air look and programme line-up, including another season of the epic, Hercules (pictured). "The Hallmark Channel offers people great drama entertainment that draws upon the full range of human emotion. Creatively, we have set out to reflect that great stories often exist in the drama that surrounds us everyday," said Cameron Craig, creative director at Hallmark Channel Asia-Pacific. The executions feature landscape scenery and images taken in Malaysia, Thailand and India. "Superimposed over these images are close-ups of Hallmark viewers reacting to the drama inherent in the scenes," Craig explained. </P> <P>The channel has also added a new tagline, 'In every life, there is drama'. "This reflects the emotional connection audiences feel for the channel," he added.</P>
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