Hakuhodo has launched a new marketing specialist unit, called Asia
Branding & Solutions, in Bangkok.
As a division of Hakuhodo's Global Market Design (MD) Center, Asia
Branding & Solutions supports and collaborates with offices across the
region to handle branding and creative projects for clients.
The specialist unit was set up in response to growing demand by Asean
countries for branding solutions.
Meanwhile, Hakuhodo has also set up a US based online greeting card
company, called SharedGreetings Inc, to provide Internet greeting card
and marketing services.
The second-largest Japanese advertising agency is also considering to
list SharedGreetings on the Nasdaq, possibly as early as 2002.
With a total capital of USdollars 5 million, ShareGreetings aims to
offer a brand new advertising model with the integration of Internet
greeting cards and online prizes.
