As many as six agencies have reportedly been invited to contest the new brief, which calls for a full range of brand communications activities, including strategic planning, advertising, PR, brand activation and digital. It is believed that Euro RSCG, JWT, Y&R, Leo Burnett, Bates and ADK have been invited to pitch.
Currently, the bulk of Haier’s product advertising sits with DraftFCB, with the remainder handled by Asatsu-DK and Dentsu. Saatchi & Saatchi currently handles the company’s corporate image brief.
