DraftFCB chairman and CEO Gary Tse pointed out that the category remains challenging because of persistent rain and cooler weather this year. "Although Haier’s air conditioner business is already doing well in China, this market is still highly competitive," he added.
"Our short-term challenge is to sort out the sales performance effect by the unpredictable cooler weather, and in the long run, to help Haier air conditioner to be the first-tier leading brand in China."
Other Haier products that DraftFCB China is handling include washing machines, refrigerators, freezers, mobile phones, computers as well as a recently acquired Olympic project. Media planning for the latter is handling by Initiative Media.
Haier hands airconditioning to DraftFCB
QINGDAO - Haier has selected key roster agency DraftFCB to handle its air-conditioning creative business, after a pitch that saw the IPG agency displace incumbent Dentsu.
