DraftFCB chairman and CEO Gary Tse said the category remains challenging because of persistent rain and cooler weather this year.
“Although Haier is already doing well in China, this market is competitive,” he added.
“Our short-term challenge is to sort out the sales performance effect of the unpredictable cooler weather and then to help Haier to be a leading brand in China.”
Haier gives cool brief to DraftFCB
QINGDAO - Haier has selected key roster agency DraftFCB to handle its air-conditioning creative business, after a pitch that saw the IPG agency displace incumbent Dentsu.
