“The pitch is due to management changes with the client, and coupled with the financial crisis, it hopes to find better solutions from agencies,” a source close to the pitch said.
DraftFCB has been the key roster agency for six years.
QINGDAO - The world's fourth largest white goods manufacturer, Haier, has called a creative pitch, with first-stage presentations due to take place before Chinese New Year.
by Benjamin Li | 01/09/2009
Most read
WPP hikes Cindy Rose’s potential package to $14.66 million a year to close pay gap on rivals
Dentsu's incoming CEO vows to 'turn change into strength' in first address to staff
Unilever appoints influencer agency for global food business
Publicis CEO Arthur Sadoun: 'Competitors are living in a dream' about AI replacing people
How Hyrox built a $130 million brand by turning fitness into a marketing engine
The Trade Desk says Omnicom audits ‘have not identified any issues’
Related Articles