Hachette directs relaunch of top end China read
<p>SHANGHAI: Joyce China has been relaunched by its Paris-based </p><p>publisher under a custom publishing deal with Hachette Filapacchi </p><p>Media. </p><p><BR><BR> </p><p>The bilingual, seven-year-old title has been relaunched as a lifestyle </p><p>magazine, with sections such as wine and dine, fashion and beauty, </p><p>travel and fitness and golf. </p><p><BR><BR> </p><p>"Prior to the relaunch, the magazine's positioning was not as clear. The </p><p>content was also more local and it was purely a travel magazine," </p><p>Angeline Chow, regional sales and marketing director of </p><p>HachetteAsia-Pacific. "The English content has also been expanded." She </p><p>said the relaunch and complimentary distribition in five-star hotels, </p><p>airport business lounges and private clubs in major Chinese cities and </p><p>Hong Kong made it a channel to reach China's new high society. </p><p><BR><BR> </p>