TSLA was handed the account following a pitch against an undisclosed list of agencies, and pulled in media partner Carat for the brief.
According to Nick Ye, creative partner at TSLA, the launch campaign, slated for next January, will be heavy on ambient executions.
According to Nick Ye, creative partner at TSLA, the launch campaign, slated for next January, will be heavy on ambient executions.
The site, the brainchild of Tee and Terence Wee, launched in London last month.
