Gudang Garam hands $10 million creative account to Advantage

JAKARTA - Indonesia's largest cigarette maker Gudang Garam has handed the creative account of its flagship brand Gudang Garam International (GGI) to local agency Advantage, after a six-way pitch that involved BBDO, Ogilvy & Mather, Euro RSCG, JC&K and Wabi Sabi.

by Asiya Bakht

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Register now

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features

Join now