The show, which is to be broadcast by Guangdong Television Network, is similar to the popular Eurovision music competition, and it is expected to reach more than 600 million TV viewers across China, and more than 2 billion globally during a run which finishes in November.
According to network chiefs, negotiations with additional supporting sponsors are already well advanced. “We are negotiating with different brands which sponsorships they may sign, with Carlsberg and Budweiser two potential candidates.
