While RMG was the incumbent, the agency secured this year’s brief after a four-way pitch called because of the expanded scope of the account.
“GSMA wants the Macau conference to be the Asian equivalent of its annual Barcelona conference, which has been running since 1987,” said Daniel Ko, managing director of RMG Connect Greater China, adding that strategies will target delegate growth from China, Taiwan, Korea and India.
GSMA selects RMG Connect Hong Kong
HONG KONG - GSMA, the global trade association representing GSM operators in over 200 countries, has handed digital and offline duties for its November conference in Macau to JWT subsidiary RMG Connect.
