Staff Reporters
Nov 12, 2015

Groupon needs loyalty more than deals

BRAND HEALTH CHECK: Reliance on short-sighted discounts, with poor customer experience, has damaged the brand.

Time for a rethink

In September, Groupon was forced to shut down operations in seven countries including the Philippines, Thailand and Taiwanmarking a sharp reversal for the tech company. At its business peak, Groupon had rebuffed a multibillion-dollar buyout offer from Google to pursue its own path as a publicly traded company.

In recent years that path had become more difficult and culminated in an ongoing turnaround effort. Rich Williams, COO at Groupon, announced job cuts, international closures...

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