The deal sees Madhouse become the exclusive mobile marketing partner for GroupM clients in China. The service will be referred to as ‘GroupM Mobile, powered by Madhouse’.
The deal is not exclusive for Madhouse, meaning the company can still work with other holding groups. The Shanghai-headquartered company connects advertisers with mobile media publishers. As well as ad inventory, it offers ad-serving and campaign management services.
Spokespeople for GroupM and Madhouse confirmed the tie-up had been agreed but declined to offer any further comment.
GroupM secures China mobile deal with Madhouse
SHANGHAI - GroupM has formed a strategic partnership with mobile ad network Madhouse to expand its presence in China's mobile market.
