Babar Khan Javed
Apr 9, 2018

GroupM replaces MEC with Mediacom in Pakistan

With market forces preventing Maxus and MEC from merging to form Wavemaker, GroupM chose to abolish MEC as a trading desk and place the entire team in Mediacom.

MEC's entire team has been shifted to Mediacom.

GroupM has replaced MEC with Mediacom in Pakistan.

While a global realignment at GroupM resulted in the merger of Maxus and MEC to create Wavemaker, Fouad Husain, the CEO of GroupM Pakistan, decided to shift the entire MEC team to Mediacom.

In Pakistan, Mediacom will be led by Kashif Malik, previously the head of MEC since February 2016.

According to Husain, Mediacom's creation provides GroupM...

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