The focus of the collaboration will be on e-mail advertising. GroupM will promote Consilient's 'Push' e-mail advertising facility to its regional agencies, while Consilient provides support and preferred access for GroupM's clients within the same service.
Consilient's Push service provides mobile operators with a free advertising-funded mobile e-mail service for consumers. Meanwhile AdSpotz, the company's mobile advertising server, delivers targeted e-mail advertising alongside other mobile internet services.
Current users of Consilient's mobile messaging software include SingTel, AIS, Telkomsel, Maxis, and Globe.
The new agreement between the two businesses will cover the entire Asia Pacific region, encompassing China, Japan, Korea, Hong Kong, Taiwan, Malaysia, Thailand, the Philippines, India, Vietnam and Australia.
