As part of the alliance, Celltick will promote GroupM as its media partner for managed service contracts, while Group M will encourage media agencies across the region to adopt Celltick’s LiveScreen Media as a mobile advertising channel by presenting it as the preferred idle screen advertising solution for mobile operators.
Emmanuel Allix, GroupM’s Asia-Pacific technology development director, said that as a fast-growing advertising channel, mobile marketing was a priority for the company, adding that Celltick’s LiveScreen technology would help advertisers make optimum use of the mobile medium by achieving targeted mass reach. Celltick LiveScreen Media has the capacity to broadcast targeted messages to an audience of 200 million.
The cooperative agreement between GroupM and Celltick will encompass Hong Kong, China, Taiwan, Singapore, Indonesia, Malaysia, Vietnam, Thailand, the Philippines, India, Australia, Japan and Korea.
