GroupM analytics makes China offer

Meritus Analytics has opened its doors for business in China, in a bid to enhance GroupM's service offering to clients on the mainland. <BR><BR>Meritus, a WPP/GroupM joint-venture in partnership with consulting and technology services company Covansys, will provide data analysis services across a number of categories in China, including banking, aviation, telecoms and insurance, beginning with raw data analysis through to the development of research insights for clients.<BR><BR>Meritus - billed as an 'analytical guide to profits' - will use analysis tools and statistical techniques to customise business strategies for clients, with the end goal being to drive business performance.<BR><BR>Bessie Lee, CEO GroupM China said "the services will upgrade our customer service standards and add value".