Meritus Analytics has opened its doors for business in China, in a bid to enhance GroupM's service offering to clients on the mainland.
Meritus, a WPP/GroupM joint-venture in partnership with consulting and technology services company Covansys, will provide data analysis services across a number of categories in China, including banking, aviation, telecoms and insurance, beginning with raw data analysis through to the development of research insights for clients.
Meritus, a WPP/GroupM joint-venture in partnership with consulting and technology services company Covansys, will provide data analysis services across a number of categories in China, including banking, aviation, telecoms and insurance, beginning with raw data analysis through to the development of research insights for clients.
Meritus — billed as an 'analytical guide to profits' — will use analysis tools and statistical techniques to customise business strategies for clients, with the end goal being to drive business performance.
Bessie Lee, CEO GroupM China said "the services will upgrade our customer service standards and add value".
