To run from February till April 2009, the “Soaring Spirits” campaign aims to position Adelaide, the capital of South Australia, as an ideal travel destination with a diversity of offerings from adventure to dining in the outback.
Targeting upper-middle income Singaporeans, including active retirees and newlyweds, the tourism campaign will include advertising, activation/guerilla marketing and digital elements to be produced by the integrated marketing group’s respective disciplines - Curiosity, A Group Of People and Discreet.
Nicky Seet, account director at Curiosity, said: “This campaign will help Singaporeans to think beyond theme parks, cartoon characters and roller coasters when it comes to travelling in Australia.”
