Ground Zero wins global Beck's brief
InBev has shifted the global ad business for its Beck's lager brand out of Leo Burnett and into New York agency Ground Zero. <br><br> InBev called the review in June after a breakdown in its relationship with Leo Burnett Chicago. It pitched Burnett against Ground Zero, Bartle Bogle Hegarty and Lowe and gave them a brief to create a global campaign that could be adapted to local market tastes.
