Grey's Chu Tian Beer campaign wins in London

<p>Grey Worldwide's Chu Tian Beer campaign won the best in art </p><p>direction in the beverage - alcoholic category for client Wuhan Euro </p><p>Dongxihu Brewery at the recent London International Advertising </p><p>Awards. </p><p><BR><BR> </p><p>The win, which established it as the only agency in China to take home a </p><p>prize at the annual awards, was based on "Glass", a poster illustrating </p><p>the simple idea of "Pure natural malt taste". </p><p><BR><BR> </p><p>A closer look at the poster, however, reveals the beer in the glass is </p><p>made out of malt fields and the foam has been formed by white clouds </p><p>over the horizon. </p><p><BR><BR> </p><p>"A couple of factors contributed to our success, but the most important </p><p>one was team spirit," said Grey Worldwide group head of art Michael </p><p>Wong. </p><p><BR><BR> </p><p>"Although we only spent one to two weeks working for this poster, we put </p><p>in great effort to ensure the quality of the campaign." </p><p><BR><BR> </p><p>The creative team included Mr Kevin Lee, Mr Michael Wong, Mr Li Wen Long </p><p>and Ms Chen Jing. </p><p><BR><BR> </p>