Sorge (pictured), who joins after a spell freelancing, was last at Colenso BBDO Auckland, where he was a senior copywriter. The Californian, who won a Gold Lion at Cannes with 'Girlfriend' for Toyota Tacoma in 2004, also had stints with DDB New Zealand, M&C Saatchi Auckland and Wieden & Kennedy.
Grey Thailand chief operating officer Shilpa Swaroop said: "Travis has the challenge of transforming Grey Thailand into a cutting-edge creative outfit."
