Grey pips D'Arcy to win the Mars sugar business

<p>HONG KONG: Mars has replaced D'Arcy with Grey as the agency </p><p>handling the creative work for its sugar account in Hong Kong and </p><p>China. </p><p><BR><BR> </p><p>Grey, which already services Mars' Pedigree dog food account, clinched </p><p>the sugar business - which includes the well-known Skittles brand - </p><p>after making a presentation to demonstrate the strength of its marketing </p><p>knowledge for the two markets. </p><p><BR><BR> </p><p>Grey Hong Kong and China chairman and chief executive officer Viveca </p><p>Chan said: "The presentation's aim was to demonstrate that we have a </p><p>good understanding of the local China and Hong Kong markets as well as </p><p>possess unique marketing insights. And we also showed that we have a </p><p>steady team." </p><p><BR><BR> </p><p>The account move comes just two months after Francis Cleetus quit as </p><p>group creative director at D'Arcy to take up the post of creative </p><p>director at Doe-Anderson Advertising, a creative hotshop in the United </p><p>States. </p><p><BR><BR> </p><p>Cleetus was one of the driving forces behind the Skittles' Greater China </p><p>campaign, which had "Fruit with Attitude" as its tagline. </p><p><BR><BR> </p><p>However, despite the loss, D'Arcy remains in charge of the Mars </p><p>chocolate and catfood accounts. </p><p><BR><BR> </p><p>The media account, currently with D'Arcy, will likely go up for pitch </p><p>soon. </p><p><BR><BR> </p>