HONG KONG: Mars has replaced D'Arcy with Grey as the agency
handling the creative work for its sugar account in Hong Kong and
China.
Grey, which already services Mars' Pedigree dog food account, clinched
the sugar business - which includes the well-known Skittles brand -
after making a presentation to demonstrate the strength of its marketing
knowledge for the two markets.
Grey Hong Kong and China chairman and chief executive officer Viveca
Chan said: "The presentation's aim was to demonstrate that we have a
good understanding of the local China and Hong Kong markets as well as
possess unique marketing insights. And we also showed that we have a
steady team."
The account move comes just two months after Francis Cleetus quit as
group creative director at D'Arcy to take up the post of creative
director at Doe-Anderson Advertising, a creative hotshop in the United
States.
Cleetus was one of the driving forces behind the Skittles' Greater China
campaign, which had "Fruit with Attitude" as its tagline.
However, despite the loss, D'Arcy remains in charge of the Mars
chocolate and catfood accounts.
The media account, currently with D'Arcy, will likely go up for pitch
soon.
