Grey names Lin Greater China head

Grey Global Group has named JWT Taipei chairman Steve Lin as its Greater China chief. <BR><BR> Lin's appointment comes as the agency seeks to set up a wholly-owned operation in China following its split with local JV partner Citic Guoan. "We're setting up a full-owned enterprise in the short term, but are not closed to domestic partners," said Mike Amour, Grey Global Group chairman and CEO, Asia-Pacific. <BR><BR> Lin (pictured) replaces Dennis Wong, who left the agency after seven months in the role. He joins Grey after more than 9 years at JWT Taipei. <BR><BR> "Steve (Lin) will be based in Shanghai. This is the first time that Grey has run the Greater China business out of the mainland," added Amour. <BR><BR> Mark Bainbridge, meanwhile, has been named to lead JWT's Taiwan operation.