DSG is headquartered in Bangkok with major operations in Malaysia, Singapore and Indonesia.
Foo Eng Chuan, COO for Southeast Asia at DSG, said that the company is "embarking on a journey of expansion and growth and a critical success factor is having the right partner with a restless desire, insightful understanding of the market and the business, and deep commitment and resources" to achieve business goals.
Foo Eng Chuan, COO for Southeast Asia at DSG, said that the company is "embarking on a journey of expansion and growth and a critical success factor is having the right partner with a restless desire, insightful understanding of the market and the business, and deep commitment and resources" to achieve business goals.
"Grey Kuala Lumpur demonstrated all these and more, and we look forward to building a successful and enduring partnership as we begin this exciting journey together."
Grey Kuala Lumpur will work on strategic development of advertising and communications strategies, creative development and production covering TVC, radio, print ads, billboards and point-of-sale materials.
Nicky Lim, CEO of Grey Group Kuala Lumpur, said: “We’re looking forward to support DSG to accelerate brand growth in Malaysia especially with Grey Group’s holistic expertise and vast knowledge in the FMCG industry.”
In Southeast Asia, DSG markets disposable baby diapers under the Fitti and Babylove brands and disposable adult diapers under brands Certainty and Dispo 123.
