The research and positioning assignment will cover six key industries - garment, watch and clocks, electrical and electronic, jewellery and toys. "Traditionally, Hong Kong manufacturers have seen China as a place to produce goods for export. But the economic downturn and China's WTO entry has made them rethink China's market potential, said Grey Insight director Miranda Li.
The consultancy, which beat research company ACNielsen for the assignment, has appointed Taylor Nelson Sofres to handle field work. Li said targetconsumer groups in China would be polled on product preferences and purchasing patterns to determine the advantages Hong Kong products enjoyed in China.
