Budhirajo started her career with Lowe Indonesia where, during her eight years there, she helped set up a strategic planning division. She also had a three-year stint at Publicis and was most recently with Matari Advertising, where she worked with Sosro and Conimex brands.
Agus Sudradjat, CEO of Grey Indonesia, said that Budhirajo’s strong planning background and her experience in planning for multinational clients like Unilever and P&G will help to improve the agency’s planning in Indonesia.
