Choy, an art-based creative who was previously associate creative director at Leo Burnett, will report to Grey Hong Kong’s ECD, Keith Ho.
Choy will also work across GSK on new product launches and is expected to play a key role in business development.
He has previously worked on Hang Seng Bank, New World Mobility and Private Shop, and in 2004, picked up a Kam Fan award for his work on Kit-Kat while at JWT.
