Grey HK injects new look for SHK Finance loan campaign

Grey Group Hong Kong has been selected to handle a key branding campaign for SHK Finance, after winning this project through a strategic and creative pitch in March.

The print campaign, which launched today, is the first burst in the new branding campaign. The campaign will highlight SHK Finance's core products, which are property loans and personal loans, using a professional yet customer-centric approach to enhance brand awareness.

The two print ads simply feature a hand to symbolise that SHK Finance gives consumers an instant 'helping hand' to ease their property and personal loan issues.

Matthew Cheng, group account director of the agency, commented that because lots of competitors’ ads in this cluttered financial and loan category use models or celebrities, very often, people miss the branding and messages that are being conveyed and only remember the faces.

SHK Finance is a member of holding company Sun Hung Kai & Co.

ZenithOptimedia is the media agency partner. The campaign will also have below-the-line support.

"We have a lot of experience doing branding and communication work for the financial industry, and are looking forward to developing more creative yet effective campaigns for SHK Finance to help them stand out in a cluttered market for loans," said Danny Mok, chief executive offiver of Grey Group Hong Kong.