Previously held by STW’s Moon Design, Grey will now take on the entire product range plus through-the-line work for Colorado, which operates in over 150 stores across Australia and New Zealand.
Ant Shannon, ECD of Grey Group Australia, said: “It could turn out to be our biggest retail client and it’s in fashion, which suits our existing client list. One of their major reasons for the move was the enthusiasm and creativity shown by Grey Group.”
Ant Shannon, ECD of Grey Group Australia, said: “It could turn out to be our biggest retail client and it’s in fashion, which suits our existing client list. One of their major reasons for the move was the enthusiasm and creativity shown by Grey Group.”
He added that Colorado was looking for more brand engagement and momentum that would be driven by its advertising.
Last week, Siam Park City, one of Thailand’s largest amusement parks, appointed Grey Bangkok as its creative agency.
