Grey Group Singapore hires regional creative director

SINGAPORE - Grey Group Singapore has boosted its regional creative stocks, bringing industry veteran Steve Clay in to the fold as its new regional creative director.

Steve Clay is the new regional creative director for Grey Group Singapore

Clay will take responsibility for creative duties on key accounts across the Asia-Pacific region, including brands such as Allianz Insurance and Panadol.

Clay is originally from Canada but has spent much of his 17-year career in Asia.  His work has included regional and global-level campaigns for brands such as Accenture, Carlsberg, HSBC, Sri Lankan Airlines, and Unilever. Several efforts have been recognised at international creative award events including Spikes, Cannes and the London International Awards.

Ali Shabaz, chief creative officer at Grey Group for Singapore, Indonesia and Thailand, says Clay has a rare mix of talent and skills that will make him an important asset for the organisation. “There are few people who can be creative and manage creative,” he said.

Subbaraju Alluri, CEO of Grey Group Singapore, adds that Clay will help to build on Grey Group's strong reputation across the region. "His award winning creative talent, industry experience and managing abilities strongly complements our fully integrated end-to-end communications capabilities we offer to our clients,” he said.

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