Michael Houston
Oct 8, 2019

Grey Group CEO: 3 ways to fix the ad industry's identity crisis

"Between the incursion of consultancies into the creative world to marketers taking their ad duties in-house, an agency exec could get pretty downtrodden."

From Venezuela to France, from Saudi Arabia to Brazil even to the United States the nations of the world are undergoing an identity crisis, with clashes in left versus right, might versus right, and reform versus feudalism in vivid, often brutal display.

Political, social and cultural shifts are reflected every day in the headlines and sometimes even in our own ad campaigns. Take Grey Brazil’s Corruption Detector app, which, in the run-up to last year’s...

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