Grey grabs $1.5m Revlon work from DY&R's India shop

<p>NEW DELHI: GreyWorldwide India has taken the US$1.5 million </p><p>Revlon brief off incumbent Dentsu Young & Rubicam, which has handled the </p><p>cosmetic company's below-the-line work for the past four years. </p><p><BR><BR> </p><p>Grey India vice-president, Ashutosh Khanna, said: "As we understand, we </p><p>were selected because we could offer a more holistic marketing </p><p>programme. Revlon wanted more than just pretty pictures, which is what </p><p>their below-the-line agency was offering. </p><p><BR><BR> </p><p>"We'll be serving Revlon with work for communications, direct marketing, </p><p>retail solutions, as well as merchandising in salons and parlours." </p><p><BR><BR> </p><p>Khanna said Revlon's merchandising needs were previously handled </p><p>in-house, and the brand used a roster of regional agencies for direct </p><p>marketing and PR and advertising campaigns. He said a print and </p><p>below-the-line campaign for the Colour Stay range will be launched </p><p>shortly. </p><p><BR><BR> </p><p>"A TVC will not be launched until next year; the make-up season starts </p><p>in February, in the cooler months." </p><p><BR><BR> </p>