Grey bolsters creative team

HONG KONG - Grey Hong Kong has hired Ray Lam and Keith Lo (pictured respectively) as creative directors, reporting to the ECD Keith Ho.

Ho said the appointments had been made to "beef up the creative team and output" on key accounts such as Hong Kong Tourism Board, Fubon Bank and GlaxoSmithKline.

Lam comes from the creative director role at Leo Burnett Hong Kong. His 14-year career includes stints at Euro RSCG, JWT, BBDO, Bates and Saatchi & Saatchi.

Meanwhile, Lo was most recently a copywriting-based associate creative director at DDB Hong Kong. He joined the advertising industry in 1996 and has worked at Ogilvy & Mather, JWT, DDB and FCB.