BANGLADESH: Grey Worldwide Bangladesh has won the Glaxo
SmithKline's business following a four-way pitch, which involved Leo
Burnett, Lowe Lintas and J. Walter Thompson, to launch the country's
first vaccination programme targeted at the middle and upper class.
The campaign will begin in mid-January and will include advertising,
media and direct marketing, including DM initiatives to reach
employers.
Grey's general manager, Lucky Bhat said that while the Government had
mounted vaccination programmes for the country's poor, the middle class
remained largely unaware of the need for vaccination, particularly for
adults.
Bhat put media billings for the business at US$120,000. "We came
up with the right creative solution to address the client brief, and
offered the client a more holistic approach than just television
advertising."
