Grey beats four to win Glaxo work in Bangladesh

<p>BANGLADESH: Grey Worldwide Bangladesh has won the Glaxo </p><p>SmithKline's business following a four-way pitch, which involved Leo </p><p>Burnett, Lowe Lintas and J. Walter Thompson, to launch the country's </p><p>first vaccination programme targeted at the middle and upper class. </p><p><BR><BR> </p><p>The campaign will begin in mid-January and will include advertising, </p><p>media and direct marketing, including DM initiatives to reach </p><p>employers. </p><p><BR><BR> </p><p>Grey's general manager, Lucky Bhat said that while the Government had </p><p>mounted vaccination programmes for the country's poor, the middle class </p><p>remained largely unaware of the need for vaccination, particularly for </p><p>adults. </p><p><BR><BR> </p><p>Bhat put media billings for the business at US$120,000. "We came </p><p>up with the right creative solution to address the client brief, and </p><p>offered the client a more holistic approach than just television </p><p>advertising." </p><p><BR><BR> </p>