Grey beats four to win Glaxo work in Bangladesh

BANGLADESH: Grey Worldwide Bangladesh has won the Glaxo SmithKline's business following a four-way pitch, which involved Leo Burnett, Lowe Lintas and J. Walter Thompson, to launch the country's first vaccination programme targeted at the middle and upper class. The campaign will begin in mid-January and will include advertising, media and direct marketing, including DM initiatives to reach employers. Grey's general manager, Lucky Bhat said that while the Government had mounted vaccination programmes for the country's poor, the middle class remained largely unaware of the need for vaccination, particularly for adults. Bhat put media billings for the business at US$120,000. "We came up with the right creative solution to address the client brief, and offered the client a more holistic approach than just television advertising."

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