Grey aligns BTL offer under G2 umbrella

Grey Global Group has announced plans to realign it's below-the-line properties under the G2 brand.<BR><BR>The move - a bid to create a more consistent brand offering, according to Grey's regional head Mike Amour - includes Grey's DM, branding, design, interactive, promotional, trade and retail brands. G2 will be overseen from the head office in New York under the management of global chairman and CEO Joe Celia, with Amour overseeing Asia-Pacific. "It will simply strengthen our branding proposition, and it makes it easier for clients to understand what we offer," said Amour.<BR><BR>The move will affect 24 activation marketing companies in 19 regional cities.