Grey aligns BTL brands under G2

WPP shop Grey has globally aligned its below-the-line businesses under the G2 brand, in order to create a more consistent identity for its offering. <BR><BR> The move, which includes Grey's direct marketing, branding, design, interactive, promotional, trade and retail brands, will be overseen from the head office in New York under the management of global chairman and CEO Joe Celia. <BR><BR> In Asia-Pacific, the move will affect 24 activation marketing companies in 19 cities, including Grey Interactive and Grey Relationship Marketing.