Grey aligns BTL brands under G2

WPP shop Grey has globally aligned its below-the-line businesses under the G2 brand, in order to create a more consistent identity for its offering. <BR><BR> The move, which includes all of Grey's direct marketing, branding, design, interactive promotional, trade and retail brands, will be oversee from the head office in New York, under the management of global chairman and CEO, Joe Celia, and is expected to enhance G2's integration with Grey Worldwide. <BR><BR> In Asia Pacific, the move will affect 24 activation marketing companies in 19 cities, including Grey Interactive and Grey Relationship Marketing.