Grey, AdFactors knock Lowe, JWT off Indian Airlines

<p>NEW DELHI: Indian Airlines has replaced Lowe Lintas and J. Walter </p><p>Thompson with Grey Worldwide and local agency AdFactors on the roster </p><p>for its US$5 million account. </p><p><BR><BR> </p><p>Incumbent Bates and Akshara retained their positions on the four-agency </p><p>roster, while Lowe's Enterprise Nexus and JWT's HTA shop were </p><p>dropped. </p><p><BR><BR> </p><p>Grey said it would handle corporate communications, focusing on the </p><p>airline's image revamp. The revamp is a priority task as Indian Airlines </p><p>faces intensified competition and needs to drum up investor interest in </p><p>the run-up to the Government's divestment of a 51 per cent stake in the </p><p>company. </p><p><BR><BR> </p><p>Grey will work with partner companies Grey Direct and GCI Group to </p><p>develop a consumer advertising campaign in August, followed by employee </p><p>communications, direct marketing to the trade, PR and an investor </p><p>campaign. Grey has also won the media business for the campaigns it </p><p>creates. The airline could not be reached on the account split for the </p><p>others. </p><p><BR><BR> </p>