Star Echo Group boasts activation, design and sourcing capabilities across 150 cities in China, and employs more than 300 people across Guangzhou, Beijing and Shanghai, and other tier-two and three cities.
It’s current client list includes Procter & Gamble, Dongfeng Nissan, Amway and Warner Bros.
Grey Group Asia Pacific chairman and CEO Mike Amour (pictured) said: “This acquisition is totally in line with our aggressive strategy of expanding G2’s presence in fast growing markets and deepening its specialised marketing services capabilities in direct marketing, branding and design, interactive and shopper marketing across Asia.”
