The milk brand initiated a pitch in March and has charged Curiosity with its overall marketing communications strategy, stretching from creative to activation of its new brand identity.
To be executed both in Singapore and in Hong Kong, the ensuing campaign will include advertisements and road shows among other activities to be rolled out during the later part of the year.
To be executed both in Singapore and in Hong Kong, the ensuing campaign will include advertisements and road shows among other activities to be rolled out during the later part of the year.
“The campaign is not just about generating brand awareness, but also generating a sense of curiosity about the brand, what it has to offer and inducing that call to action to try it out,” said Nicky Seet, account director for Curiosity.
